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KotuaGibas talked to how to build an employeefriendly culture following his needs in the podcast Whos in charge. Read also Want to measure the effectiveness of your ads Get to know the most important performance indicators online stores KPI advertising Share share on facebook share on linkedin After completing an advertising campaign it is necessary to check its effectiveness. Otherwise it will be difficult to assess whether the intended goal was achieved and whether the money was spent appropriately. It is also a valuable tip for the future making it easier to undertake further advertising activities. The effects of an advertising campaign are measured to check whether the intended goal has been achieved. If it was sales the ROI indicator i.e. return on investment is crucial .

Sometimes it is difficult to calculate it precisely Brazil Mobile Number List because the entrepreneur does not know what sales result is due to advertising and what to other factors. During image campaigns it is even more difficult to calculate the effectiveness of advertising in financial The terms. In this case it is more valuable to conduct an opinion survey before and after an advertising campaign and then compare the results. This can be done using consumer research e.g. checking what products people associate a given product with. However it should be remembered that building brand awareness is longterm so you should not expect immediate results. Whatever you sell Autopay is for you Other indicators will also be important for an online store. Which one to take into account should.



Depend on the specificity of the industry and the type of campaign conducted. Lets look at some of the most important ones based on the book Copywriting in integrated marketing communication by Magdalena Jaworowicz. Advertising reach its purpose is to monitor the progress of the campaign. The percentage of the target group in which the recipient had at least one contact with the advertisement is calculated. It is dynamic which means that it changes during the campaign e.g. it is larger at the beginning and then decreases. Effective advertising reach this is a forecast of the brands share in the entire market. It refers to the percentage of people who have seen an ad enough times to remember it. Advertising frequency it is directly related to the advertising reach value.